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Space be++ers life

About Us

Changing lives, one home at a time

Apartmentary is a Seoul-based startup founded in 2016 with a mission to disrupt the opaque practices of the 'blind' interior market. Founder Soyeon Yoon's book about her experience of self-decorating her home became a bestseller, which inspired her to launch her first customer-centered service brand with investment from SoftBank Ventures Asia. “Apartmentary” is a combination of apartment and documentary, and it refers to the idea of creating spaces that reflect an individual's personality and lifestyle and documenting their stories, rather than creating a cookie-cutter space.

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By introducing innovative services that are hard to find in the existing interior market, such as a price scouting system, a predictable and transparent construction process, and an after-sales service guarantee for one year after completion, Apartmentary has quickly grown to become a favorite among apartment owners in their 30s and 40s in Seoul.

We are Apartmentary.

Constantly growing and evolving to help our customers live their best lives at home

Total apartments remodeled 

2,000+

Total team size

90+ people

Winner of Service Experience Rewards

Reddot Service Design Winner
iF Design Award Winner

Total investment (Softbank, Samsung Ventures, and others)

US$44m

Company founded

2016

FT 500 highest growth companies in Asia Pacific

Financial Times Logo

Our Story

Our journey through time since inception

2016-

2017

  • Attracted US$220k in Seed funding from Softbank Ventures

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  • Closed US$2.2m in Series A investment from Softbank Ventures and Samsung Venture Investments

2018

  • Launch of re-imagined interior remodeling service

2019

  • Secured US$7.4m in Series B funding (KTB Network, KB Investment, Samsung Venture investment, etc.)

2020

  • Launch of the kitchen interior service

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  • Launch of brands 'Stoli', 'Litton'

2021

  • Winner of Red Dot Design award for the UI category​

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  • iF Design Award for User Interface grand prize winner

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  • Achieved revenue of US$30m

2022

  • Series C investment of US$33m (Dior Investment, Industrial Bank of Korea, Shinhan Financial Group, Korea Investment & Securities, Reverant Partners, Samchully Asset Management, Nepstone Holdings)

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  • 1,000th home completed​

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  • Launched materials brand 'Parts'​

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  • Opening of 5 direct stores in the Seoul and Gyeonggi areas

2023

  • Launch of the full remodeling service 'Essentials'

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  • Add-on services 'Pet' and 'Garden' launched

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  • Opening of 5 additional direct stores in Seoul and Gyeonggi areas

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2024

  • Launch of remodeling service in Hong Kong 🇭🇰

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Our Values

Functionality You Will Love

For the past nine years, Apartmentary has been designing for our customers' lifestyles with the belief that “space betters lives,” and now we are taking our first step into the global market, starting with Hong Kong. We want to continue the values and philosophy we have built in Korea and lead the way in interior innovation that proposes a better life.

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A better life through better apartment living

We are a brand that helps customers find their most authentic life, unconstrained by apartment structures.

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Transparency based on trust

We are transparent about the entire process, from quotation to construction, to create an interior market where trust is common sense.

02

Customer-centric

We respect our customers' opinions and always ask questions and scrutinize them to determine the direction of the company, believing that the customer is the right answer.

04

Data-driven innovation

We utilize accumulated data to continuously improve our services and propose products and services for a better life.

Hong Kong Team

Global values, locally applied.

Founder's Story

It all started with one home remodeling

Soyeon Yoon - founder of Apartmentary

Soyeon Yoon
Founder/Board Member

Yonsei University, Department of Journalism and Broadcasting/Law Former) MBC Programming / Programming PD (2006-2015) Author of <Interior One Book>

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Founder Soyeon Yoon looked into remodeling companies before moving into her new home. However, the prices offered by each company varied, and it was unclear whether the service would be possible according to her desired design.

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Instead, she decided to spend three months gathering information and calling each contractor by herself. After going around and about, she finally completed the interior she wanted within the budget.

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She occasionally wrote about the remodeling process and know-how on her blog. When she compiled her blog posts into a book titled ‘Interior One Book’, it became a bestseller. This was the impetus for CEO Yoon, who had been a PD for nine years, to found ‘Apartmentary’, an apartment interior startup.

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Request a Remodeling Consultation

Transparent and convenient from start to finish. Experience our remodeling service.

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